yllw · Marketing practice, Amsterdam

01 / What we believe

Half the marketing I see is a strategy deck no one ever executed. The other half is a stream of content with no plan behind it. yllw does the two together. That's the whole point.

Principle i. The voice is yours.You already have a voice: written down somewhere, or just the way you actually talk. We don't invent a new one. We find the one that's there and make sure it survives every deadline and every freelancer between you and your customer.

Principle ii. No fluff. Ever.A deck full of buzzwords is easy to make and useless to own. We'd rather hand you a content calendar your team is actually running by the end of the month. If what we built can't be used yet, it isn't finished, and we'll be the first to say so.

Principle iii. One point of contact, and it's me.You run the whole project through one person instead of managing a handful of freelancers yourself. When a specialist would make the work better, I bring one in, always named and credited, so you know exactly who's on it. If a direct line between the two of you helps the work, I'll introduce you. If it doesn't, I keep the coordination off your plate. Either way, no markup buried in the hours.

Principle iv. AI takes the repetitive work.Every team loses hours a week to work a machine does well: first drafts, dashboards that flag what needs your attention, checking that an update actually went live everywhere it should. We set up the prompts and automations that handle it, so the hours you get back go into the creative work only your people can do. We've run our own studio this way since 2023.

Work
with us.

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02 / How we help

Content, brand voice, and the marketing operations that keep them running week after week: that's the core of what we do, and we do it ourselves. When something calls for a specialist, whether that's a specific marketing skill or deep knowledge of your industry, we bring in the Network for it.

Marketing Audit

The starting point. Two to three weeks looking at where your marketing actually stands: what's working, what's leaking, and where to invest next. You leave with a prioritised list, typically 10 to 15 items, ranked by what they cost you. If the list isn't worth the fee, you don't pay it.

NOT READY? THE SCAN · ONE WEEK

You hand over the numbers, we add what we see from the outside, and you get a written conclusion with five recommendations. No interviews; that's what the audit is for. Upgrade within two months and it comes off the audit fee.

THE WORKING SESSION · HALF A DAY

One problem, one room (or one call), four hours. You bring the mess; we leave with a decision and the first three steps written down. Counts toward the Audit if you upgrade within two months.

Kickstart

A working content system, set up in your own tools, that your team can run without us. Three to four weeks of build: prompts, templates, and one or two real automations doing the work week after week. You get a handover session and a short runbook.

Partner

The ongoing relationship. Strategy, execution, or both, depending on what the month asks for. In practice: running the editorial meeting, keeping the KPI dashboard honest, tightening the content framework, and shipping the work that comes out of it. Three tiers, three months minimum:

ADVISORY

A fixed weekly slot. Strategy, sparring, and keeping the plan honest. Your team executes.

WORKING

Advisory plus hands on the work. We run the editorial meeting and ship alongside your team.

EMBEDDED · SCOPED PER TEAM

Two days a week inside your team, calendar and all. For when the next hire isn't there yet.

How it works

STEP 1

Book 30 minutes

Bring your messiest problem. No prep and no pitch. You leave with a proposal within two days: one page, yours to keep even if you don't continue.

STEP 2

Get the list

Two to three weeks later you know exactly what's leaking and what to fix first.

STEP 3

Build

We execute together, or your team runs with it. Same hands either way.

03 / The Network

You always know who's doing the work.

Most agencies keep their freelancers out of sight. We do the opposite: whoever works on your project is named and credited, never hidden behind our logo. When a project needs a designer, a photographer or a developer, we bring in someone specific: deep in one marketing area, and often with real knowledge of your industry or a genuine love for it. When a direct line helps the work, I introduce you. Otherwise you keep just one contact: me. The disciplines we typically reach for:

N / 01

Brand & identity

N / 02

Copy & content

N / 03

Sites & pages

N / 04

Photo & video

Real opinions, written down.

04 / Notes

06 / The founder

A decade doing marketing inside other people's companies. yllw is what I learned.

Since 2013, full-time since 2021, I've worked with teams at APG, Censo, UMA, and (way back) Zalando. Pensions. Energy. Aesthetics. Wine quality control. I like variety.

What every one of those engagements had in common: there was always generic work eating the team's time, and always a human layer that wasn't getting enough of it. yllw is the practice built around solving exactly that.

More about how I work →

Working with me

You'll hear it straight.

If something is a bad idea, I'll say so. Politely, once, with a better alternative attached. You're not paying me to agree with you.

No black box.

I work in your tools, on your calendar, visible to the whole team. You always know what I'm doing and why, and the invoice never surprises.

Expect "why?" a lot.

Pensions, energy, fashion, wine quality control: I've learned the good questions are the same everywhere. Your industry doesn't scare me.

Good questions.

07 / Questions

Who is this for?

Teams at growing companies that have their own marketing people. We work as an extra pair of senior hands for a team that already exists. Founders without a team yet usually start with the Audit.

Do you also execute?

Yes. Strategy and execution by the same hands is the whole point. When a project needs a specialist (design, copy, photo, development), we bring one in from the Network, credited by name.

What does it cost?

Every engagement is scoped to your situation, so the number lives in the proposal, not in a rate card. After our first 30 minutes you get a one-page proposal: what we'd do, in what order, and what it costs. Nothing off a template.

Do we need to be in Amsterdam?

No. Based in Amsterdam, working globally. Most collaborations run remote with a kickoff in person where it helps.

One question left? Book 30 minutes →

Less noise.
More taste.